LWC Drinks, the UK’s largest independent drinks wholesaler is rolling out WSET Wine training for its warehouse and distribution teams in a bid to exemplify what best-in-class wine service looks like.
Where the business had previously focussed its WSET qualifications on its buying, sales and marketing teams, moving forward, all wine handlers within LWC’s distribution teams will be trained to a minimum of WSET level one, to maintain and promote the highest standards of wine care on the ground, on the road as well as in the back office.
With the initial phase of the roll out focussing on the warehouse and picking teams, many of LWC’s depots have already had significant success with the training, with one of LWC Lancashire’s team going on to pass his level two qualification and become a ‘Wine Champion’ for the depot’s distribution team.
Frances Bentley, Wine Buyer at LWC, commented: “We are delighted to be rolling out WSET Wine training for our warehouse and distribution teams. These teams are the first point of contact with our wines and are the boots on the ground ensuring that each bottle reaches the customer in excellent condition.
“We are incredibly proud of our wine portfolio and the high levels of skills and service we are able to offer our customers, but we are always looking to do better and go that one step further.
“By equipping our warehouse and distribution teams with wine-specific qualifications we are ensuring that product knowledge and expertise carries through across the whole supply chain, end to end.
“As a business that is committed to delivering customer service excellence, whilst developing and upskilling colleagues, we see this as an investment in our teams as well as our customers.”
Established in 1969, The Wine & Spirits Education Trust is an awarding body and registered charity, committed to the development and delivery of qualifications and courses in wines and spirits around the world.